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5 Tips To Promote Your Blog In 2022

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Writing impactful content on your blog is not the only backbone of a successful blog.

Creating high-quality content attracts readers to your blog but you don’t stand a chance of reaching your target audience if you don’t promote your blog. Blog promotion is needed to maintain your blog, attract readers, and increase traffic.

Writing helpful content without reaching your ideal readers could be likened to shouting into an empty room. The truth is that you might be discouraged if you don’t see the results you want soon. However, you should set realistic expectations because blogging is not a get-rich-quick scheme. It requires consistent hard work and content promotion.

A compelling strategy will bring more eyeballs to your blog.

If you’ve honed your content creation skills, your next goal should be tapping into promotional channels. Luckily, there are numerous easy and cost-effective strategies to attract readers to your site and increase site traffic. If you have not attained celebrity status, you should experiment with any of these tips since you have nothing to lose.

5 Tips To Promote Your Blog In 2022

To make a steady income from your blog, you will need many blog visitors. The first step is having your content sorted. If you don’t have a knack for creating high-quality content, you can employ onsite blog writing service to ease the process.

When you have your content sorted, the next step is exploring various promotional channels to drive your readers to your blog. To help you achieve that, there are effective ways you can grow your readership faster.

Properly Plan and Research Keywords

Keyword research is significant for every blog-optimization process. It involves finding the search phrases that readers are searching for. Luckily, there are numerous tools you can use to facilitate this process.

Your well-researched and vetted keywords have the ability to improve your blog’s ranking and generate traffic. Keyword research reveals how many people are searching for a specific keyword and helps create content that people are looking for.

Some factors you should consider when doing keyword research include:

  • Content-type
  • Searcher’s intent
  • Search volume
  • Keyword difficulty
  • Traffic potential

Start With SEO

The first step you should take in boosting your blog post reach is search engine optimization (SEO). This involves optimizing your site for search engines. Although challenging, optimizing your site’s SEO performance will get your site ranked on actual search results.

SEO fundamentals help you create useful blogs that can get Google’s attention. Many factors contribute to a site’s SEO performance. Hosting service, keyword research, and content management system (CMS) are some of these factors.

Some of the factors to determine your consistency in delivering the best experience to your site include:

A) Technical SEO

This section talks about the technical elements you need to have in place for the smooth running of your WordPress website.

  • Hosting
  • Security 
  • Speed
  • Indexing and crawling

B) On-Page SEO

When choosing a blog platform to build, picking the one that comes with lots of SEO features helps control your site’s SEO and functionality. It also helps to manage it.

On-page SEO teaches how to optimize your content before publishing.

  • Put keywords at the beginning of your page title and URLs.
  • Include keywords in the main heading (H1), first paragraph, and page subheadings.
  • Curate curiosity-inducing meta descriptions that would want to make people click.
  • Make your images match the theme and design of your blog.
  • Compress image files with image-compressing tools.
  • Add a meaningful description to the Alt text of your images.  

Share on social bookmarking sites

Social bookmarking is a fairly straightforward process that involves searching for online forums and submitting your content. These online forums allow you to save your favorite web pages and share them with users. 

With this strategy, you can share your blog post with new readers and grow your audience. There are numerous bookmarking sites you can use.


Email Marketing

Email marketing may seem like an old strategy, but it remains one of the best. With the right email tool and marketing plan, you can transform your site into one that fans will always be eager to read.

Creating an effective email strategy involves adhering to essential guidelines. Optimizing each message includes creating short copies and putting relevant images and call-to-action.


If done correctly, email marketing can be one of the best ways of promoting your blog.

Promote your blog on social media

Sharing your blog posts on social media platforms will give you more exposure. Social media sites allow you to market new blog posts to numerous potential customers at once. Creating an online presence helps to keep your followers updated and inspires engagement. There are multiple strategies to promote your articles on social media sites.


Besides publishing content, you should spend some time and effort promoting the blog. It can be challenging to generate steady readers for your site without effective promotion strategies. It may take weeks or months, but it is always worth the effort.

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