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Canada Jackets and Branding Parkas

Canada Jackets and Branding Parkas
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When it comes to cold weather gear, one brand that immediately comes to mind is Canada Goose. Known for their iconic parkas, the brand has become synonymous with warmth and quality, making it a go-to for anyone who lives in a cold climate or enjoys winter sports. In recent years, Canada Goose has seen a surge in popularity, with everyone from celebrities to everyday consumers sporting their jackets. In this article, we’ll explore why Canada Goose has become such a sought-after brand, how they’ve built their brand over time, and what makes their parkas so unique.

A Brief History of Canada Goose

Canada Goose was founded in Toronto in 1957 by Sam Tick, who was passionate about creating high-quality outerwear that could withstand extreme weather conditions. The brand started by making woolen vests, but over time, they expanded their line to include jackets, parkas, and other cold-weather gear. Today, the brand is still family-owned, and their products are sold in over 50 countries worldwide.

Building the Canada Goose Brand

One of the reasons Canada Goose has been so successful is their dedication to quality. They use only the best materials, including ethically-sourced down and fur, and every parka is handmade in Canada . The brand has also been smart about their marketing, partnering with high-profile retailers like Barneys and Saks Fifth Avenue to get their products in front of a wider audience. In recent years, they’ve also been embraced by celebrities like Emma Stone, Bradley Cooper, and Kate Upton, which has helped to raise their profile even further. Another key part of Canada Goose’s branding strategy is their commitment to social responsibility. They’re transparent about their sourcing and manufacturing processes, and they’ve partnered with organizations like Polar Bears International to help protect the Arctic habitat. They’ve also taken steps to reduce their environmental impact by using sustainable materials and minimizing waste.

The Unique Features of Canada Goose Parkas

So what makes Canada Goose parkas so special? For starters, they’re incredibly warm. The brand uses a blend of high-quality down and feathers to insulate their jackets, which means they’re able to keep you warm even in sub-zero temperatures. They also feature a range of technical details, like adjustable hoods, fleece-lined pockets, and reinforced elbows, that make them practical for outdoor activities like skiing and snowshoeing . Another standout feature of Canada Goose parkas is their design. They’re sleek and stylish, with a range of colors and cuts to choose from.

The Controversy Surrounding Canada Goose

Despite their popularity, Canada Goose has also faced criticism from animal rights activists, who are opposed to their use of fur and down. In response, the brand has made changes to their sourcing and manufacturing processes, including using only certified down and working with fur suppliers who meet their ethical standards. They’ve also started using synthetic fur in some of their products. In recent years, there have also been reports of counterfeit Canada Goose products flooding the market. To combat this, the brand has implemented a number of measures, including adding hologram labels to their products and partnering with law enforcement to crack down on counterfeiters.


Canada Goose has come a long way since its founding in 1957, and today, it’s one of the most recognizable cold-weather brands in the world.

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