Headless commerce refers to the use of technology that eliminates the need for human interaction to complete an online transaction, such as making a purchase or signing up for a service.
The rise of headless commerce has been fueled by the growth of mobile devices and the increase in internet access around the world. According to data from eMarketer, global mobile device ownership will reach 6.8 billion units in 2018, compared with 5.4 billion last year. This means more people are using smart phones and tablets to shop, bank, pay bills, and do other activities online. Businesses, on the other hand, can take advantage of this increase in the number of online shoppers to market themselves. This is where headless commerce comes in.
How Headless Commerce Works
Headless commerce offers businesses new ways to engage customers learn more about their need and improve customer experience. For example, many retailers offer services like free shipping, return labels, and gift cards through third-party apps. These apps allow consumers to interact with these features without having to leave the app they are currently using.
What Make Headless Commerce Different From Traditional Ecommerce?
While there are some similarities between headless commerce and traditional ecommerce, there are several key differences, including the following;
1. Headless Commerce Can Be Used Across All Channels.
Traditional ecommerce requires you to have a website where shoppers can go to find products and place orders. However, headless commerce can be implemented on any channel, including websites, mobile apps, social media platforms, and even physical locations.
2. Headless Commerce Enables Omnichannel Shopping Experiences
Traditional eCommerce typically involves a single channel — either a website or mobile app — where shoppers can buy products. But headless commerce enables omnichannel, meaning it can be used across multiple channels. This gives businesses the ability to sell products wherever shoppers may be at any given time.
3. Headless Commerce Provides Real-Time Analytics
With traditional eCommerce, businesses often rely on aggregated data to understand how well their product pages perform. Headless commerce, on the other hand, uses real-time metrics to provide insights into how visitors navigate your site and ultimately convert.
4. Headless Commerce Enables Personalization.
Traditional eCommerce relies on data collected from previous transactions to create personalized recommendations. Headless commerce takes advantage of user behavior and preferences to deliver relevant content and offers.
5. Headless Commerce Reduces Costs.
While traditional eCommerce requires businesses to invest in building out infrastructure and hiring staff, headless commerce does not require much upfront investment. In fact, most of the cost goes toward paying for the software and hardware needed to implement the solution.
How to Get Started With Headless Commerce
While headless commerce is still relatively new, it is gaining popularity among small and large businesses alike. To start, here are three steps to take before implementing headless commerce:
1. Identify What You Want To Achieve
Before you start, you need to identify what you want to accomplish with headless commerce. Do you want to increase conversions? Improve customer service or save money? Or do you just want to see if this type of technology will work for your business.
2. Understand the Benefits
Once you decide what you want to achieve, you need to determine which benefits headless commerce has over other solutions. Are there any advantages to using headless commerce instead of traditional eCommerce? Is there value in offering a more seamless customer experience?
3. Determine Whether Headless Commerce Is Right for Your Business
Headless commerce is not for everyone. It is important to make sure that your business can benefit from headless commerce before investing in it. You might not realize it, but there could be a better way to offer customers a more convenient online shopping experience. If you don’t think headless commerce would benefit your business, then you should not spend the resources required to implement it.
Is Headless Right For Your Business?
This is one of the questions on many retailers’ minds as they consider adopting headless commerce. The answer depends on several factors, including your current eCommerce strategy, your budget, and your goals.
If you are considering headless commerce because you have an existing eCommerce platform, you will need to evaluate whether that system supports headless commerce. This is because headless commerce can’t use some features of traditional eCommerce platforms, such as inventory management or order fulfillment.
If you are looking to save money by reducing overhead expenses, headless commerce could help. Because headless commerce doesn’t require a storefront, you won’t need to pay rent or utilities it also doesn’t rely on employees and you therefore won’t have to pay payroll taxes.
Headless commerce is one of the fastest-growing trends in retail today. As more consumers turn to mobile devices to shop, retailers are increasingly turning to headless commerce to provide a more personalized shopping experience. However, it is important to understand how headless commerce works so you can make informed decisions when deciding whether it is right for your business. If you are looking for a company that offers custom headless commerce solutions, (company name) is here to help. Get in touch with us today for more information!