Premier League Broadcasting Deal From Competition Law

Soccer broadcasting rights

Competition authorities, including the European Commission, have consistently required national football leagues, such as the Premier League, bid for national 무료 스포츠중계 rights every three years, with one purchase. We are offering options to those who are. No such thing, buy all rights. Similar requirements apply to European club competitions, especially the UEFA Champions League. 

The reason for shortening the rights cycle through bidding is to ensure transparent and non-discriminatory procedures, bring all rights to the market, contribute to innovation and reduce the tendency to focus on the media market.

Possibility of exclusion decision by Covid-19

Covid-19 has a great influence on the value of European football rights. Local Premier League rights can be revoked at auction.

BEIS applies UK competition law “for exceptional reasons, using compelling public policy” through so-called “exclusion injunctions” under Schedule 3 Section 7 of the 1998 Competition Law. I especially agree with. To do that

According to BEIS and DCMS, in the event of such an exclusion decision, the Premier League promises:

The current financial support of the Soccer Pyramid is guaranteed for four years from 2021/22 to the end of the 2024/25 season. These include solidarity payments, parachute payments, youth development funding, and funding to the current level of grassroots football totaling over £ 1.5 billion over a three-year rights cycle.

Even if the value of international broadcasting rights drops to new bids in 2022 the following year, at least this level of support should be maintained, and if the value of international broadcasting rights exceeds its current value, support should be increased. 

By the end of the 2024/25 season, we will provide at least £ 100 million in solidarity funding for National League, Women’s Soccer and Premier League, Premier League clubs, grassroots sports and cross-play initiatives. This makes important financial contributions, including: B. Double support for non-league systems and important financial support for women’s games.


It is very rare for the government to give private companies some form of tax exemption from the application of competition law. The British government had previously (in 2020) issued a limited blockade order to support the medical industry during the Covid-19 pandemic. However, due to the potential economic impact of the pandemic, issuing an eviction order for the Premier League football rights is far from the essence of the previous exclusion decision.

The UK Government’s willingness to make exclusion decisions, which may have been influenced by the previously proposed European Super League, indicates a willingness to intervene in football regulation. The preservation of British football has become a major political issue in recent months, both economically and culturally.


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