Remote or At-Home Production: Challenges, opportunities and the future of live sports events
We all know demand for live coverage of events – particularly sports – is growing all the time. Even in today’s climate, sports fans are counting down the days to the return of live action back on screen – where safe to do so of course – rather than re-run of the classic matches and […]
The sports industry
Predatory: Under this modality, the official sponsorship of a rival is intentionally attacked in an effort to gain more market share and confuse consumers about who the official sponsor is. A good example is the campaign that Amex used in Barcelona. By Towing – This is an attempt by a brand to be directly associated […]
Olympic Games and Speakers
Olympic Games and Speakers Have you ever felt the need to add to the excitement of a home sporting event? Do you have a team of good players who don’t know the game? The Games and the Olympic Spectators will be present at the ceremony to accelerate the excitement of the athletes. Outside and outside, […]