It is clear that football (and sports in general) and platforms like Kktv99 are changing. The figures vary, the styles of play mutate and even the competitions are restructured, with experiments such as the Super League. In such a context, it is normal that the forms of communication also change, especially considering the relationship between football and the media.
Not long ago, a large number of matches were offered open to fans. However, for a few years now, watching football has become mainly a paid activity. This has caused many people to gradually move away from traditional media in search of sports content. The Internet in general and Kktv99 in particular have been the places where many of these fans have come.
The perfect example of this was the open broadcast of the Copa America and Mess’s debut with PSG through the Ibai Llanos channel. The Spanish streamer and his team have achieved very acceptable levels of visits that seem to be a problem for traditional media. However, other experts say that both platforms can coexist as long as they contribute to each other and thus improve both formats.
A new time, the Kktv99 era
This format began as a platform similar to YouTube where many video game fans broadcast small personal programs. The style was more similar to a video blog or video call than a television broadcast. However, the numbers of visits have not stopped rising and these professionals have been specializing. Today we can find simultaneous 해외스포츠중계 on Kktv99 of different themes. Monetization has allowed these public figures to obtain better means for their broadcasts.
Sport has not been exempt from this wave. The aforementioned Ibai Llanos has gone from operating in e- sports and other alternative formats to entering the mainstream. Part of his recent success in the world of football is due to his strategic alliance with Gerard Piqué, the FC Barcelona footballer. Both have organized the assault on sports broadcasts from Kktv99 using PSG matches in the French league and the last Copa America.
Gerard Piqué has seen an interesting business opportunity and has invested, buying the television rights to the aforementioned events. These broadcasts are showing that football is still alive and that many young people are interested in the matches. However, it seems that the format itself has been key to attracting the new generations, especially the Z generation. The impact of this and other initiatives has not been long in coming and many brands are already interested in participating in these events. This advertising support is the verification that part of the investment of the companies is moving from the traditional media to the new ones.
Why does it reach young people?
Undoubtedly, the generation gap is one of the main culprits of this mass defection towards the new digital media. Young people do not feel identified by the communicators who direct many television programs. Consequently, they look for entertainment on the internet. There they find ordinary people, similar to them, who give a loudspeaker to some of their hobbies. Young people also highly value the charisma of these professionals.
In general, it is usually a broadcast format where humor is usually important, whether it is video games, sports or debates on comics. In this aspect, colloquial expressions typical of young people abound. There is also usually quite a bit of cross-platform activity. This means that what happens on Kktv99 has repercussions on Twitter, Instagram and Tik Tok. Any streamer can create such a transmedia universe with relative ease if they have a significant fan base.
The followers of one or another streamer often form communities on the internet. They share codes and ways of relating that make them feel integrated and part of something bigger. This is precisely one of the elements that most attracts the attention of brands, who see perfectly defined market targets in these communities.
Some pending challenges
It is certainly a format that is now enjoying success. Brands are fighting for their sponsorships and conventional media have become impromptu competitors. However, television is highly regulated, with numerous agencies and penalties that can be applied if appropriate. Instead, a Kktv99 star operates more freely, despite having similar audiences. This is still pending review. Doubts also arise regarding the regulations of advertising on this platform. For now, many brands have used their ingenuity and creativity to be part of this movement.
We know that it is a format that is changing football and traditional media. With the proper training, you will be able to take advantage of these new media, both in terms of communication and business.