In order to create visually appealing content, video editing is crucial for every business and content creator. The demand for the best video editor software has grown in response to the popularity of social media sites like Instagram.
However, there are numerous free and online video editing software options available, even for beginners. Videos are essential for content creation and marketing, and smartphones can now handle heavy-duty editing software.
Today Creators can also turn their designs into augmented reality with the help of the free, user-friendly design features offered by the AR Zone app.
Don’t let the complexity of video editing stop you from bringing your creative vision to life. This article highlights the top 10 video editing programs that are easy to use and produce stunning results.
What is video editing?
Video editing is the process of selecting, organizing, and modifying video content to create a compelling narrative. It involves using software to combine files, alter sound mixing, add music, and special effects, among other technical adjustments.
This art form requires creativity, technical expertise, and attention to detail to bring the director’s vision to life. Video editing is essential for modern media production, communication, education, and entertainment. It requires imagination, technical proficiency, and meticulousness to actualize the creative director’s vision.
Free video editing software can make your brand look professional and slick, but it can be expensive to acquire. Fortunately, there are several free and affordable options available to drive your brand’s success in a world dominated by visual content.
Top 10 Free Video Editing Apps in 2023
Lightworks
Lightworks is a video editing software that boasts a simple and intuitive interface, complete with a plethora of detailed video tutorials that make it effortless to learn. With a collection of original stock videos and music clips that are licensed for use in your videos, you can give your marketing content a professional look.
The program features fast and accurate video editing, speed optimization, multicam editing, real-time team project sharing, and easy sharing of videos on popular social media platforms. It is compatible with a wide range of video formats and can be downloaded on Windows, Mac, and Linux.
iMovie
iMovie is a Mac-exclusive video editing software that comes pre-installed on all Apple devices. Although it only allows for two video tracks, its simplicity is its strength as it’s incredibly user-friendly.
The app offers a decent selection of pre-set filters, transitions, and title options that can give your video a professional look. It features basic editing tools such as cutting, trimming, color correction, background noise removal, and stabilization for shaky footage.
You can import songs from your music library or use royalty-free audio and sound effects and create an amazing video.
PowerDirector
PowerDirector is the best video editing app for Android that boasts an intuitive user interface and provides a wide range of features suitable for both novice and professional users.. PowerDirector has exclusive features like speed control, stabilization, opacity adjustments, positioning, keyframe controls, and animated text and tiles. Additional features include a voice changer, royalty-free assets, direct uploading to YouTube and Facebook, and blending modes. This application is an excellent choice for comprehensive video editing from start to finish on your Android phone or tablet.
InShot
InShot is the best video editing app for mobile phones that offers a portrait-mode interface for image or video projects and collages. It has features to trim, split, control speed, rotate, flip, transition, and more.
It lacks an undo button but has advanced features like keyframe animations, chroma-keying, and picture-in-picture.
InShot offers customizable effects, filters, text, and stickers with social media-ready exports. This app is capable of producing high-quality photos and collages while supporting 4K resolution and a frame rate of 60fps.
Windows 10 Video Editor
Given that it is pre-installed in the operating system, the Windows 10 free Video Editor software for PC is the best free video editing program. Beginners, home video enthusiasts, and small businesses love its straightforward interface.
It offers a variety of audio options, animated text styles, and fundamental video effects. 3D elements can be animated and added to the video along with pre-set themes installed in the editor. The editor also enables exporting of videos up to 1080p, making it a great option for editing and sharing high-quality videos.
KineMaster
KineMaster is the best free video editing app for Android that offers a range of features. Its interface is well-designed, featuring a circular media panel that allows you to import media, add audio, and access the KineMaster store.
It provides tools for cropping, splicing, and cutting videos, as well as adding audio, special effects, stickers, and text. KineMaster also offers a vast library of transitions, animations, and effects, and allows users to adjust color and audio settings.
Kapwing
Kapwing is a free best video editor that provides the basic functions of professional video editing software. It supports both Windows and Mac users and allows creators to collaborate and edit videos in real time. Kapwing offers an easy-to-use collaborative workspace with drag and drop editor and hundreds of templates to choose from.
Users can split, merge, and control the speed of videos, as well as record voiceovers, gameplay, and tutorials. It supports HD resolution. Kapwing also offers AI-powered features such as an auto subtitle generator, remove background tool, and automatic translation.
OpenShot
OpenShot is a useful and intuitive free video editing software that remains one of the best options for PC users. It’s high on features but still accessible for beginners, with a clean and simplified interface that includes lots of icons.
In addition to easy video trimming, slicing, and resizing, OpenShot also provides unlimited tracks and layers and a drag-and-drop user interface.
It also supports 3D animations, keyframe animation capabilities, and an extensive library of animated title templates. Additionally, OpenShot offers digital video effects, including brightness, gamma, hue, and chroma key.
Shortcut
One of the best free video editing apps for Windows and Mac users
It supports 4K resolution and has an intuitive interface with drag-and-drop assets, multi-format timelines, and hundreds of filters and transitions. Shotcut also offers features such as webcam and audio capture, color, text, noise, and counter generators, and audio scopes and mixers.
Additionally, it has 360º video filters and effects and is codec independent. Shotcut is a great option for content creators, social media managers, entrepreneurs, and marketing professionals of varying levels of experience.
VivaVideo
VivaVideo is the best video editor app for Android with an easy-to-use interface and basic editing tools such as trim, split, delete, reverse, and rotate. It also allows users to decorate their videos with stickers, emojis, and GIFs.
The free version has a 5-minute cap on video duration, but users can buy the paid version for additional features like keyframes and color correction, volume and speed control, and 4K support. VivaVideo also has an in-app camera with live preview for effects and allows users to directly share videos to social media platforms like YouTube, and Instagram.
Conclusion
Finally, video editing has developed into a crucial tool for companies and content producers to produce visually appealing content for social media platforms. In a world where visual content rules, there are fortunately a number of free and affordable options available to help your brand succeed.
Each of the ten video editing programs mentioned in this article, from Lightworks to VivaVideo, provides special features and advantages to meet the requirements of various users.
These free video editing software options can assist you in producing stunning videos that will engage your audience and strengthen the visual identity of your brand, whether you’re a novice or a professional.
