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Creating Impactful Explainer Video Animations: Tips and Best Practices

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Explainer video animation has become a powerful tool for businesses to convey their message, showcase their products, and engage their audience. With their captivating visuals and concise storytelling, explainer video animations simplify complex concepts and leave a lasting impression on viewers. However, creating impactful explainer videos requires careful planning and execution. In this article, we will explore some essential tips and best practices to ensure your explainer video animations hit the mark and achieve their objectives.

1. Know Your Audience

Before diving into the animation process, it’s crucial to have a clear understanding of your target audience. Identify their preferences, pain points, and interests. Tailor your script and animation style to resonate with your audience, making the video relatable and relevant to their needs. A well-targeted explainer video animation will have a higher chance of capturing and retaining viewers’ attention.

2. Craft a Compelling Script

The script serves as the foundation of any explainer video animation. It should be concise, engaging, and convey your message effectively. Start with a strong hook to grab the audience’s attention right from the beginning. Present the problem your product or service addresses, explain the solution, and highlight the benefits. Keep the script focused on the main message and avoid unnecessary jargon or technical language.

3. Keep It Short and Sweet

In today’s fast-paced digital world, attention spans are short. To keep viewers engaged, aim for a video length of around 60 to 90 seconds. Stick to the essentials in your script and avoid going into too much detail. Remember that the goal is to pique the viewers’ interest and encourage them to take further action.

4. Utilize Engaging Visuals

The animation in your explainer video should be visually appealing and reinforce the message in the script. Use vibrant colors, interesting characters, and eye-catching graphics to captivate the audience. Visuals are a powerful tool for simplifying complex ideas and making the information more digestible.

5. Focus on the Story

Every great explainer video animation tells a compelling story. Humans are hardwired to connect with narratives, so incorporate a story arc that takes the viewer on a journey. Whether it’s showcasing a relatable problem or demonstrating a transformation after using your product, a well-crafted story will keep the audience invested in the video.

6. Voiceover and Audio

The voiceover is an essential component of an explainer video animation. Choose a professional voiceover artist whose tone and style match the message and brand personality. Additionally, complement the visuals with suitable background music and sound effects to enhance the overall viewing experience.

7. Include a Call to Action (CTA)

An explainer video animation should have a clear and actionable CTA. After presenting the solution and benefits, guide the audience on the next steps they should take. Whether it’s visiting your website, signing up for a newsletter, or making a purchase, a well-defined CTA helps convert viewers into customers.

8. Optimize for Mobile Viewing

With an increasing number of people consuming content on mobile devices, it’s crucial to optimize your explainer video animation for mobile viewing. Ensure the video loads quickly and displays correctly on various screen sizes. A seamless mobile experience will increase the likelihood of engagement and sharing.

9. A/B Testing and Iteration

Creating an impactful explainer video animation may require some trial and error. Conduct A/B testing with different versions of the video to analyze which one performs better in terms of engagement and conversion rates. Use the insights gained from testing to iterate and improve the video until you achieve the desired results.


Explainer video animations are a valuable asset for businesses to communicate their message effectively and engage their audience. By following these tips and best practices, you can create impactful explainer videos that leave a lasting impression on viewers and drive positive results for your brand. Remember to know your audience, craft a compelling script, keep the video concise, use engaging visuals, focus on storytelling, choose the right voiceover and audio, include a clear CTA, optimize for mobile, and continuously test and improve your videos.

When done right, it can be a game-changer for your marketing efforts, helping you connect with your audience, showcase your products or services, and ultimately achieve your business goals. So, get creative, let your brand personality shine, and start creating impactful explainer video animations today!

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